As Director of Creative Development for Discovery Digital Networks, Greenwood leads the strategy and execution of new and ongoing video conceptual development for Discovery Digital Networks, Discovery Communications’ web-native division. In this role, Greenwood leads a team of creatives and writers to optimize and run new creative development and current show development across DDN’s award-winning portfolio, including Seeker, SourceFed and DiscoveryVR.
Prior to joining Discovery in July 2016, Greenwood served as the Associate Creative Director at Reddit, where he launched the company’s first major investment in original, branded and internal video content. Greenwood also held two positions at Vox Media, first as Senior Producer, where the produced content for seven of Vox Media’s verticals, including Vox Creative’s first original, in-house advertisements, and later as Associate Creative Director, where he was a founding partner of Vox Media’s original content studio and in-house agency. Earlier in his career, he held various positions at SignEasy, Virgin America and AOL.
Greenwood has a B.A. in Design & Media Arts, and a B.F.A. in Film, Cinema and Video Studies from University of California, Los Angeles.
Greenwood is based in Discovery’s San Francisco office.